Professor Mark Taubert is a palliative medicine hospital consultant and clinical director at Velindre University NHS Trust in Wales. His teaching and research activities at Cardiff University include advance care planning, acute palliative care, technology & new media and DNACPR decision making. He is the founder of TalkCPR.com and has a national lead role to improve public understanding on topics relevant to care in the last years of life and at the extreme ends of medicine. He has delivered a Ted Talk on subtleties in language that are relevant to modern healthcare delivery, and writes for international news outlets like the Washington Post, where his article was a top pick for 2019. Twitter: @ProfMarkTaubert  Bio:  https://www.cardiff.ac.uk/people/view/1197572-taubert-mark